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Partyotic 

The Covid 19 pandemic has changed the way we live. It has brought changes in the way we interact with each other. 

The 'Partyotic' is a digital platform that provides an immersive experience while conducting an online party. 

Product

Museum app that will help users to explore 'Nagpur Central Museum' and functions as a personal guide. 

Problem 

Users want authentic, descriptive, intriguing and hand on information about artifacts with ease of accessibility, a personal guide. 

Project overview

Goal

Providingan easy to use and interactive app that would provide hem quickly accessible information while meandering through museum

Result

'Museum app' that provides users ease to access the interactive information about the artifacts and encourages them to explore more about the museum. 

Team members

Responsibilities

Duration

Tools

Individual 

User research and empathy
Ideation 
Wireframing and  prototyping
Usability testing

6 weeks

Figma
Adobe Illustrator
Adobe photoshop

Design process

Empathize

Define

Ideate

Prototype

Test

Competitive audits
Interviews
Online surveys 
Field study

Persona
User journey map
Empathy map

Problem statement

Project overview

Product

Problem 

The 'Partytotic' app that provides an immersive experience to the users while conducting online parties

In market some digital platforms claim to provide a service of conducting online parties but that is not exciting and wholesome. 

Goal

Providing users an experience similar like physical parties by adding key elements and experiences of physical parties

Result

'Partyotic' is one of its kind digital platform that provides users an arrange online parties and do many other party activities. 

Anchor 1

Team members

Team members

Responsibilities

Duration

Individual 

User research and empathy
Ideation 
Wireframing and  prototyping
Usability testing

4 Months and 
still continuing 

Design process

Tools

Adobe XD
Adobe Illustrator
Adobe photoshop

Empathize

Define

Ideate

Prototype

Test

Competitive audits
Interviews
Online surveys 
User study/ Observation

Persona
User journey map
Empathy map

Problem statement

Story board
Crazy eights 

Sitemap
Information Architecture
User flow
Paper wireframes
Digital w
ireframes
Low fidelity prototype

Usability test
Iterate 
Ui design
High fidelity prototype
Accessibility
Takeaways

Empathize

Competitive audits 

Competitive audits 

Interviews

Online surveys

Field study

Direct competitors 
Services provided

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Rave app

 

Video chats

Streaming

Karaoke party

Live jamming  

Bunch app

 

Video chats

Online games

Yubo app

 

Video chats

Online games

House party app

 

Video chat

Streaming chat

Creating room

Online friends

Airtime app

 

Video chat

Audio conversation

Insights - Requirements

Users prefer it for live jamming and song streaming

Widely used for playing online games with known friends by creating separate room

Video chats and interactive platform where strangers can also your party

Fun activities and play with friends, some interactive elements uses AR technology

A video and audio calling platform

Interviews

Affinity mapping

Uninteresting

Restricted 

Interactions

Throwing a party

Online parties are boring and I don't like sitting in one place in front of laptop

Parties can't be done online. Its something that has to be offline only.

The online parties are restricted within screens, in physical parties there are many activities

The movements are restricted as per the screen once you move here and there and you are lost.

In a physical party you nudge your friends and talk about what others are wearing

Online parties happen on equal tiles but physical parties are done with your preferences

even if we pay for someone online and they order food by themselves the fun is gone

In the parties you wait together eat together and that doesn't happen in online parties

Already with everything being online the screen time has increased.

When physically we cant do much things there is no feel in that party.

I love playing games in parties but this online parties need to be more interactive

Food. I miss the food snatching from someone's plate and eating at destinations

In physical parties you basically order something and in between the waiting time you chat

The major missing factor is throwing a party one has to pay for bunch of us.

Even if i want to distribute money that is such a time taking process
 

The destinations are the most missed part in parties now since we cant go outside

Anchor 2

Online surveys

Quantitative analysis

72 %
Surveyed users has done some sort of online parties

95 %
Surveyed users were well versed with using online delivery services

85 %
Users wants to do parties but find the available platforms not much engaging

48 %
Users play games and do fun activities in an online party

89 %
Users want to have food and beverages in an online party

User study

Qualitative analysis 

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Ar.Nirmoha Mandal, M.Plan. Student (24yrs)

User wants to throw a birthday party but giving treat to 30 classmates seems to be a challenge. 

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Ar.Stuti Punglia, Urban Planner (25yrs)

User wanted to give the Birthday treat to everyone at a costly restaurant but ended up sending online gifts.

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Mitiksha Ninave, BBA student (20 yrs)

User likes to play party games and do fun activities 

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Mitiksha Ninave, BBA student (20 yrs)

User loves to talk to her friends in private rooms in parties. 

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Er. Shubham Nandanwar, Web developer (27yrs)

User used to go to pubs with his friends and now misses that ambience and drinks 

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Ashlesh Parate, B.tech student (19 yrs)

User plays a lot of online games and enjoys it when there are many participants. 

Define

Persona

Problem statement

Empathy map

User journey map

Persona

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Bio

Abhishek Sinha
Web developer
Age: 25
City : Mumbai, India

 

Goals
 

Wants to go for a cocktail party with his friends. 

 

Wants to socialize with new people and go out for food. 

 

Have fun with his close friends.

Challenges

Arranging the drinks for everyone at a same time is a challenge everyone needs to buy it beforehand.

Pre arranging and planning is the most difficult job. 


 

Frustrations
 

Online parties seem quite restricted up to the screen

 

Sending money to a lot of people is a frustrating task but no other way to throw a party

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Bio

Shenha Verma
MBA Student 
Age: 28
City: Delhi, India

 

Goals
 

Wants to go for a welcome party with her batchmates. 

 

Want to buy new clothes for parties and get dressed up. 

 

Want to do tasks with juniors at party to have some fun

 

Want to go in the party along with boyfriend. 

Challenges

To think about tasks for the entire class and keep the party alive is a challenge.

Coordinating with everyone for the dates and fixing a date takes a lot of time 

Frustrations

There has to be a lot of chats before planning the party. 

To do some tasks one need to toggle through different apps for food, then payment then video chats and games and keeping a track is difficult. 

Anchor 5

User journey map

Scenario : Rahul uses his wheelchair and wants to roam inside museum all alone. 

Stages

Planning to set an online party

Setting up equipment for party

Starting online party

Having fun activities with friends

Having food and surprises

Closing the party

Actions

Setting camera, device to use the online platform, setting lights 

 

Making sure about noise

Selects dates, time and an online platform

 

Selecting clothes and food

Starts chatting on online video calls. 

Completes the tasks given by the party members 

 

Plays online games

Eats the online ordered food. 

Sends a friend money as gift. 

Chats and talks about the funs and frustrations

Experience

Excited

Frustrated 

Worried and confused

Frustrated yet enjoying

Happy and relaxed

Calm

Opportunities

Help user to arrange and schedule the party along with others opinion. 

Help user to setup lights and provide a feedback about the lighting setup. 

 

Providing a solution to reduce noise

Providing sound barrier  so as users will be able to talk to friends freely. 

 

Providing filters so as one can look at their best on camera. 

Providing a solution so as friends can show up their attire and look into others attire. 

 

Providing online games 

Providing a solution so so as friends would get the experience as they are sitting together

 

Giving experience like party isn’t restricted only up to the screen 

There could be some gifts and stickers that could be shared by the end of the party 

Empathy map

Says

Thinks

I want to do online parties with my friends and want to give them a treat

Want to socialize more

Pandemic has really changed many things but we have to find out a new effective way of doing things online. 

Does

Feels

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Arranges all the food and beverages for the party beforehand. 

Plays online games and does fun activities in parties

Exhausted by arranging everything for the party 

Frustrated when things don't fall in line and awkward when there is not much to do. 

Says

Thinks

I want to give birthday party to my classmates and want to enjoy with them. 

I would love to do preparation part. 

Arranging everything online is bit easy also many things are available easily. 

But toggling through digital platforms makes you equally frustrated

Does

Feels

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Preplans everything with friends arranges all the props and decorations 

Keeps everyone in loop and informed

Confused while using different platforms multiple tasks 

Frustrated by keeping track of everything the day becomes exhausted. 

Problem statement

- want - because - but -

Abhishek wants to order online food for everyone because he wants to throw a party for his friends but this will take a lot of time to order one by one

Abhishek wants to contribute money for he party because he and his friend are doing a joint party but all it is confusing that who will send the money to whom 

Abhishek wants  to play games with his friends  because he wants to have fun at the party but others want to do different activities at the same time. 

Sneha wants to preplan everything for the party because wants party to continue without any disturbance but she the overall management is a hectic work

Sneha wants to do fun activities with her friends because she wants to have fun at the party but she has to search many times what fun activities could be done

Sneha wants to talk to some of her close friends in private because she wants a private talk but she has to use a different app to talk to them separately. 

Ideate

Crazy eights

Brain storming

story board

Story board

A storyboard to generate ideas about features required at different stages of entire journey of the user. 

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The user thinks about a particular day or occasion to plan a party

Talks with friends about the party invites them and fixes time and day

Thinks about the preparation part 

Arranges all the necessary elements beforehand

Starts the party with friends opens online platform for party and does fun activities

Sends gifts to friends, orders food and share things with friends. 

Brainstorming 

Brainstorming different features that could be added in the app. 

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A calendar where friends can collaborate together to decide a date and time 

Providing different options of playing games, streaming videos, doing fun activities or creating rooms at the same time 

Buying coins with money that could be shared with friends to throw a party that they can use further

The coins could be re-shared and used for various purposes

keeping the users informed about upcoming parties and providing glimpses of parties they have done

when the food is ordered showing the status of their food delivery to everyone that can work as conversation starter

Crazy eights

Creating eight different iterations for the landing page and marking the best going placement for elements.

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Prototype

Low fidelity prototype

Wireframes

User flow

Information architecture

Sitemap

Sitemap

Hierarchical structure is used to represent the sitemap 

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User flow

A tasks has been selected to develop a flowchart

Task : Join a party share the coins with friends for the treat and order food.

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Digital wireframes

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Booked ticket

Low fidelity prototype

Click the image below to test the working prototype

The below shown screen is 360px X 640px in size

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Test

Inferences

Accessibility

High fidelity prototype

UI Design

Iterate

Primary usability test

Primary usability test

Usability study plan  

User responses

Usability study report

Insights

Usability study plan

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User responses

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Users were confused with soo many options in the home screen

Users were confused in between the buttons that looks and sounds similar

The option of the button and pop up notification are different from each other

The status of one's delivery is causing a a lot of chaos on home screen

There could be some confirmation before we go ahead with any of the options

Usability study report

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Insights

The home page should be simplified and the information should be represented in graphical manner

The about page has a lot of information

The language of buying and sharing the coins could be modified to make it understandable

Buying and sharing coins

The food delivery status bar could be simplified to make the screen look less chaotic

Delivery status bar

Confirmation tabs and notifications should be provided before going along with the any option of gaming , streaming or online food ordering.

Confirmation tab

Iterate

Iterations done according to the inferences from usability test

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the home page has been simplified the information has been reduced. 

The option of putting money is removed and single click options has been provided

A confirmation page is provided for sending the coins

While sending coins when you have already joined the party a single click option is provided that leads to a confirmation page

Rather than showing a sliding icon static icons are provided to convey food delivery status 

Prototype

Click the image below to test the working prototype of the iterated design

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UI Design

Typography

Colors

Active elements

Iconography

Logo Design

Typography

Poppins

Bold

Semi bold

Regular

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Colors

Neutral #000000

Primary #ff9900

Secondary #00405C

Accent #FFFFFF

Normal

Contacts

Press

Contacts

Activated

Contacts

Active elements

Normal

Normal

Date

Text field

Date

Iconography

Source : Google Fonts

Logo design

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High fidelity prototype

The below shown screen is 360px X 640px in size

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Home screen

The home screen tempts a users to create a new party and once created it shows the notification of upcoming parties. 

Home screen
(With upcoming/ongoing parties)

Home screen
(No upcoming parties)

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Navigation bar

The top navigation bar consists of four buttons for easiest and a quick access for chats, check the status of coins and stories uploaded by friends. 

Chats

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Stories

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Coins

Anchor 8
Anchor 9
Anchor 10
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Groups

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Invite

Tab bar

The Group button provides quick access to the party groups that has been created earlier


The Invite button helps the app to add more new users to the userbase quickly.

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Creating a new party

1. select the invitees
2. Give a title to the party
3.a. Schedule the date and time
3.b. Allow users to select the date

Add invitees

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Provide a group name and icon

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Select the date or provide a range to invitees

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Notification abut the party date.

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Drop down button to select a date of preference

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Calendar that shows the date range and users can select one

Inside a party group 

The notification appears at the to keep users reminding. 


When a date range is provided users can select their preferred date and then unanimous decision can be taken to select a party date

When party starts

The layout of the view-tiles can be changed as per the need

The key elements of the value propositions are placed in the tab bar for quick access.

1. Give a treat
2. Games
3. Games
4. Order food


 

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Enlarged window of a person

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Tiled view

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More options

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Give a treat by sending coins

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Notification about recved coins

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Order food

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Notification bar that appears below individual after ordering food

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Games

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Streaming channels

Hamburger menu
Search option
More

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Hamburger menu

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Search

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More

Prototype

Click the image below to test the working prototype of the iterated design

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Low fidelity prototype of website

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Prototype

Click the image below to test the working prototype of the website version

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High fidelity prototype of website

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