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MU
SE
UM

Museum app

Nagpur Central Museum is one of India's oldest museums located in Nagpur, Maharashtra.

The aim is to create an app that will work as a personal guide while meandering through museum and provide an immersive experience
of the museum. 

Project overview

Product

Museum app that will help the museum visitors to explore the 'Nagpur Central Museum' 

Problem 

Unavailability of the information.
Difficulty in wayfinding.
Accessibility of the information.

Goal

Creating a personal guide for museum visitors. 

Result

'Museum app' that provides users ease to access the interactive information about the artifacts and encourages them to explore more about the museum. 

Anchor 1

Team members

Team members

Individual 

Responsibilities

User research and empathy
Ideation 
Wireframing and  prototyping
Usability testing

Duration

6 weeks

Tools

Figma
Adobe Illustrator
Adobe photoshop

How did it start?

Everything started with my own observations from my first visit to the Central Museum Nagpur

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Information about all the antique isn't available

The information guide provides is difficult to interpret and imagine.

Always confused where to go and what to see

Taking images to capture memories and information.

Design process

Empathize

Define

Ideate

Service design

Prototype

Prototype

Test

Field study
System mapping
Interviews
Online surveys 
Competitive audits
Insights

Persona
User journey map
Empathy map

Problem statement

Story board
Crazy eights 

Ecosystem mapping
Service blueprint
Business model canvas

Sitemap
Information Architecture
User flow
Paper wireframes
Digital w
ireframes
Low fidelity prototype

Usability test
Iterate 
Ui design
High fidelity prototype
Accessibility
Takeaways

Anchor 2

Empathize

Insights

Competitive audits

Online surveys

Interviews

System mapping

Field study

Field study

Observations

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Not all of the artifacts are provided with a descriptive information and therefore visitors skip through them .

Visitors come with friends and family, students and while going through the artifacts they explain to their friends or kids about artifacts 

Information kiosks are kept at a very far distance from the artifacts.

Many artifacts remain in broken shape and visitors can not imagine them in their original form

User clicks images of antiques as a memory and also to have information with them. 

System mapping

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Understanding the interconnections between elements of the entire museum system 

Interviews

Affinity mapping

Ticketing

Not enjoying the museum

Information about antiques

Using the map

I would always love if I get the chance to pre-book any sort of tickets 

I hate standing in the que for too long time

The museums are a boring places the last time I went was forcefully only

I love using google arts and crafts it has features of games also and its interactive

Usually I don't hire any guides in any museum that I visit
 

Why don't they write information about all the antiques there 

I never ask people about direction

I always gets lost into the museum any museum it is the maps are always confusing

The ticketing becomes hectic thing when there is too much of crowd

In Covid times if i need to visit a museum i will prefer the list contact points

I love going to the museums in whichever city I go

Museums are informative but that information is always too much to look at 

The information about the antiques should be provided in different languages 

The antiques are always broken and never the complete image is provided

Symbols in the floor plan are confusing 
 

The map should indicate all the artifacts 

Online surveys

Quantitative analysis

69 %
User book a guide while visiting a museum

26 %
User finds human guides comfortable and reliable source of information

45 %
User finds it difficult to navigate themselves through galleries

72 %
User skips the written information of artifacts

5 %
User have used a audio information kiosk in the museum

Competitive audits 

Indirect competitors 
Value proposition

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Free video tour and audio information
of each artifact

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Complete audio guide of the museum and interactive AR features

Easy ticketing and numbering for each artifact, Map guide

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Various AR feature, Games, Blogs, Guided videos, Quiz and interactive activities

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Sharing visit on social media and with friends, reacting to stories and changing font size

Insights - Requirements

Quickly accessible information about any artifact

Guided direction towards the desired artifact that one wants to visit.

Information in audio, video and text format 

Online tickets and getting a limited information about the artifacts

The information should be available in different languages to be more accessible 

Define

Persona

Problem statement

Empathy map

User journey map

Persona

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Bio

Rahul Gupta
Conservation architect
Age: 25
City : Nagpur, India

 

Goals

To roam around the museum without getting confused 

To pre-book the tickets to save time in hustle and bustle

To get quick access to the the information

Challenges

Not able to find the needful information about artifacts.

Don't like to rely upon the guides available in museum.


Some artifacts are broken and cant understand them in their entirety

Frustrations

The arrangement of galleries is confusing and many important artifacts gets skipped.

A lot of information itself makes me frustrated to go through it and ultimately I stop.

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Bio

Niharika Sharma
History professor 
Age: 45 
City: Nagpur, India

 

Goals

To take students for a museum tour and explain them about the important artifacts kept in the museum 

To make sure all the information i is authentic and keep the information documented

Goals

To take students for a museum tour and explain them about the important artifacts kept in the museum 

To make sure all the information i is authentic and keep the information documented

Challenges

To pre-book tickets for entire class of 30 students to save the time.

To ensure information is authentic.

To find out books related to the history of the city, museum and the artifacts. 


 

Challenges

To pre-book tickets for entire class of 30 students to save the time.

To ensure information is authentic.

To find out books related to the history of the city, museum and the artifacts. 


 

Frustrations

Museums are confusing places and while guiding others I always gets constant feel of missing out on important things.

The important artifacts always gets lost in the list and information about them isn't accessible after coming out of museum.
 

Anchor 3

User journey map

Scenario : Rahul uses his wheelchair and wants to roam inside museum all alone. 

Stages

Searching for the information about the museum

Ticketing for the museum

Starting the walk inside the museum
 

Searching for an 
artifact 

Searching for the information
 

Leaving the museum
 

Actions

Reaches the museum and tickets physically

Starts to understand from where to start and how to roam

taking photographs of the artifacts to keep information with them

Try to figure out how to reach a particular gallery

Search for  any written information

Searches on some online search engine about the museum. 
 

Experience

Excited

Frustrated

Confused

Confused

Irritated

Calm

Opportunities

Providing the 'about' the museum information on the landing page
 

Providing ease of online ticketing 
 

Providing the easy to understand map 

Providing  information about how to reach up to an artifact.

Providing easily accessible and descriptive information about each artifact.

marking the favorite artifacts and saving their data. 

Empathy map

Says

Thinks

Says

Thinks

I want to explore every tiny bit without being bored.

These museums are a knowledgeable and confusing place at once.

Time should be spent on what is important and interesting. 

Why is everything overcomplicated when it could be simplified.

Does

Feels

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Visits museums and historic places to explore history.

Doesn't spends much time on each artifacts if information in not written there

frustrated when the needful information about something isn't available.

Museums seems confusing since it has a lot of data kept everywhere 

Teaching history is tough but visiting a museum, authenticating information is tougher.

I want to search for new books and explore even more about the history of the city

Managing students is tough job that is why I want easy to use services in my life.

time should not be wasted when I will be taking students out, neither theirs nor mine

Does

Feels

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I visit places beforehand before taking my students there for a visit.

I keep reading about news, blogs and articles about the history

Standing in a que and ticketing for all the students is frustrating.

Feel confused because of the fear of missing out on important artifacts while taking a tour. 

Problem statement

- want - because - but -

Rahul wants to get interactive information about all the artifacts because he wants to keep it documented but the information isn't displayed

Rahul wants to roam around the museum without getting confused because he don't want to miss out important artifacts but all galleries are not in a linear flow 

Rahul wants to search for reviews before visiting museum  because he wants to know what are things he must see but he has to go through external websites 

Niharika wants to book tickets for 30 students in one go because she is visiting museum along with her students but she has to stand in the que for a long time

Niharika wants to search for books related to history of the artifacts  because she wants to explore more but the reference books are not displayed anywhere

Niharika wants to define her way of going through artifacts because she want her visit to be structured but keeping a track of flow is difficult.

Ideate

Crazy eights

Brain storming

story board

Story board

A storyboard to generate ideas about features required at different stages of entire journey. 

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The app tells you information about the museum beforehand

Information about how to reach there and what to see after reaching

Booking ticketing beforehand. 

At museum ticket verification can be done easily by just scanning the QR code

Guide about how to roam inside the museum. What to see?

Get interactive information about each and every artifact 

Brainstorming 

Brainstorming different features that could be added in the app. 

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Information about most visited artifacts and why?

Showing the most used used route in the museum 

Providing information in chunks of fun facts to grab the eyes

Numbering each artifact to easily get the information

Audio video and written information about the artifact in different languages

Suggesting books and blogs related to the artifacts

Crazy eights

Creating eight different iterations for the landing page and marking the best going placement for elements.

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Anchor 4
Anchor 5

Service design

Business model canvas

Service Blueprint

Ecosystem map

Ecosystem map

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Service Blueprint

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Business model canvas

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Anchor 7

Prototype

Low fidelity prototype

Wireframes

User flow

Information architecture

Sitemap

Sitemap

Hierarchical structure is used to represent the sitemap 

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Information architecture

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User flow

Two major tasks has been selected to develop a flowchart

Task 1 : Get started with the app and book a ticket for upcoming day and share the ticket with someone. 

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Task 2 :  Select an artefact -  get the direction to reach to that artefact - Change the language of information - share the information with contacts

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Paper wireframes

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Specific artefact

Home screen

About the museum

Gallery

Specific gallery

Home screen

Search by number

Ticketings

Booked tickets

Events

Guided tours

Books

Digital wireframes

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Booking a ticket

About the museum

Search by number

Artefacts in selected area

Booked ticket

Information of artefact

Fun facts about selected gallery

Galleries

Fun facts

Books

Guided tours

Blogs

Low fidelity prototype

Click the image below to test the working prototype

The below shown screen is 360px X 640px in size

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Test

Inferences

Accessibility

High fidelity prototype

UI Design

Iterate

Primary usability test

Primary usability test

Usability study plan  

User responses

Usability study report

Insights

Usability study plan

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Anchor 6

User responses

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Users want quick access to booked tickets. 

Users were confused which number they should search for

Users want more control on information provided for the artefacts

Users were not able to go through big chunk of information

Users wanted to share tickets with others

Usability study report

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Insights

The home page should be simplified and the information should be represented in chunks

The about page has a lot of information

Some information/ sections have carousels but some users were not able to recognize if its a carousel

Modifying carousels

Users wanted to know which number belongs to which gallery while searching by number.

Searching an antique by number

User need quick access to the earlier booked tickets. So as they can share the tickets with others.

Access to booked tickets

Iterate

Iterations done according to the inferences from usability test

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Various control over the information of an artefact is provided

The home page is simplified by removing the carousels
and by providing click buttons for each sections.
The law of continuity and similarity is followed in the page. 

The information about numbering of antiques is provided 

The information in 'About the museum page is divided into smaller parts

Prototype

Click the image below to test the working prototype of the iterated design

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UI Design

Typography

Colors

Active elements

Iconography

Logo Design

Layout structure

Typography

Poppins

Bold

Semi bold

Regular

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Colors

Neutral #ffffff

Primary #3f3d56

Secondary #6c63ff

Accent #ff7358

Layout structure and Active elements

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Normal

Home

2

Press

Home

2

2

Normal

Normal

Artefact No. 

Number

Entry Field

|

Artefact No. 

A screen size of  360pt x 640pt is taken since the smallest mobile screen size puts the maximum constraints

This is one of the most widely used screen size.

Iconography

Source : Google Fonts

Logo design

black-square-vector-maze-isolated-white-background-easy-labyrinth-one-right-way-icon-symbo

Museums are places like maze where each turn heads you to a new information 

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Inspired from the structure of galleries

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The logo reflect the arrangement of galleries like a maze

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High fidelity prototype

The below shown screen is 360px X 640px in size

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Home screen 

The home screen contains the clickable buttons to go to a selected page.

For each action  illustrations are used to engage users attention through all activities

Quick toggle through navigation bar with four options

Home screen 

Ticketing

The overall process of ticketing is reduced town with only two tasks of selecting the date and the number of visitors 

To represent the ticket a visual appearance of physical ticket is displayed so as users would be confirmed about the booking 

Home screen 

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Ticketing screen 

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Ticketing screen 

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Booked tickets screen 

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Gallery

The information about each artefact is put inside a dropdown bar to reduce the overburden of information

For easy and engaging navigation sections are represented with tiles

Main galleries

One type of gallery

Artefacts of a gallery

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Introductory information

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Audio video and written information in drop down bar

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Restored illustration of broken elements

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Explaining information with graphics

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Books

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Details about selected book

Events

Books and events

One can select a book and buy it.
Also one can look at the upcoming events book their presence 

Other pages

The overall process of ticketing is reduced town with only two tasks of selecting the date and the number of visitors 

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About the museum

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Guided tours

Searching artefact by numbers

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Hamburger menu

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Search 

Hamburger menu and  search

The search bar allows users to search by typing and also suggests the often searched things like toilets and exits

Prototype

Click the image below to test the working prototype of the iterated design

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Accessibility consideration

Following considerations has been taken to make the app more accessible by considering key cases

App can be used in various different languages. The language changing option is provided under the hamburger menu.

Languages

To present the information about each artifact a video is made so as one who has vision challenges can also get the information. At the same time the same information is written down below so as users with hearing challenge can also access the information. 

Vision and hearing

While searching for a particular artifact one can give voice command by speaking out a number and the information about that particular artifact will be presented. 

Voice commands

Takeaways

Following considerations has been taken to make the app more accessible by considering key cases

“Much needed app for the Museum”- Anonymous user 
 

“After using the app I feel like I should definitely visit the museum”- Anonymous user 
 

“So interesting yet so simple and full of knowledge”- Anonymous user .

Impact on users

Users not only need an interactive app but they need a friendly app that has answers for all their queries.

Users want to be independent and are ready to reply on apps. 

Users scrolls through information quickly and stops where there are more illustrations

What I learnt

Next steps

Following considerations has been taken to make the app more accessible by considering key cases

Creating an interactive map of the museum which will give users a wholesome experience since a lot of users faced challenges while understanding a 2D map. 

Interactive map

Using the AR technology while showing the restored illustration of the broken artifact because it will enhance the users experience

AR technology

Adding information of artifacts in more intriguing way like by providing an animated story about the artifacts. That would attract more users

Story telling

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